Theme: Use of Sustainable Natural Resource Management Strategies to Enhance Water and Food security for Sustainable Livelihoods of Smallholder Farmers
Component Lead: Osir Otteng
Activity Title: Capacity Building in Forage Conservation Techniques: Silage and HayProduction
Sub-Activity - Media Publicity
The first two activities proposed herein are based on the ASALI Project’s belief that information and knowledge are key in its overall goal of empowering the communities within which it runs its activities. The third activity draws its relevance from the Project’s principal interest in building capacity and equipping the human capital involved in driving the overall agenda with the necessary knowledge and skills to optimally contribute to fostering a sustainable livelihood among the communities within the Project operates.
It is recognised that well-coordinated packaging, processing and dissemination of information related to the planning, implementation and uptake of the Project’s activities to a wide spectrum of beneficiaries and stakeholders will immensely contribute to the appreciation and understanding by donors and donor groups, beneficiaries and other key stakeholders of the Project’s intentions and final achievements.
This will, in turn, create an opportunity for successful utilization and absorption of the Project’s funds, and help achieve the main objective of improving the quality of life and living conditions with a better access to basic human needs.
Although the ASALI-Kenya Project in general, and SEKU-ASALI Project in particular has done considerably well in developing mechanisms for alleviating human suffering through well-focused projects that target fundamental life-touching activities in key areas such as water, rangeland, mineral resources, livestock and environmental, there exits knowledge gap among key stakeholders with regard to the dissemination of these activities to the general public.
The traditional mass communication media – radio, television and newspapers – and, lately the social media - have been heralded as important vehicles for highlighting development activities in ways that do not only open up such activities to public knowledge and scrutiny, but also expose them to other areas and people for possible replication. These fist two activities will, thus, focus on the two aspects of media activities. The mass media publicity programme seeks to publicize ASALI Project activities mainly to the Kenya public, but also, though social network, to key ASALI Project stronghold viz. The Netherlands, where it is domiciled. The documentary on its part, is aimed to reach a wide range of audience through physical distribution as well as through sharing on social media platforms.
The Media Publicity activity propose to profile the various projects of SEKU-ASALI in a section of print and electronic media. In both cases, a team of selected journalists will be conducted on a guided tour of specific ASALI projects.
The journalists will carry out interviews with project implementers particularly the Activity Leads, who will give the technical insights into the specific activities, bringing out how they fit within the broad framework of ASALI livelihood improvement.
Further, guided by each activity-specific Lead and the SEKU media communication expert, the team of journalists will interview the various beneficiaries of each activity with a view to getting their perspectives on the projects, particularly how the projects have impacted on their livelihoods both at family and community levels.
A specific number of activities will be visited for profiling per quarter, care being taken to ensure that all of them are given exposure by the end of the 2019 activity period.
The main objective of the SEKU-ASALI Publicity (PP) is to raise public awareness on all activities undertaken by all sub-projects for the 2019 implementation period, thereby attracting public interest, encouraging public identification with Project.
The activity has three sub-objectives, namely to:
- Draw public attention and raise community awareness about the SEKU-ASALI activities and accomplishments.
- Draw the interest of potential beneficiaries, informing them of the existing possibilities of engaging with the SEKU-ASALI Project in livelihood improving activities
- Provide the donor group with a public account of the utilization of their funds and how the funds are making impact on the ground.
Sub-Activity - Production of SEKU-ASALI Promotional Video/Documentaryand Branded Items
This activity proposes to document all the activities so for undertaken by the SEKU-ASALI Project in an audio-visual. It also seeks to produce branded items to be used, particularly in the filed by the Project’s staff. A professional firm with a specialized television cameraman will be hired to work with the Activity Lead in the production of a 25 to 30-minute video documentary. The team will visit the field to shoot completed and on-going SEKU-ASALI projects. To guide the shooting, the Activity Lead will develop a script detailing the SEKU-ASALI Project background and activities.
The team will conduct interviews with Project activity implementers and beneficiaries. Project implementers, particularly the Activity Leads will give the technical insights into the specific activities bringing out how they fit within ASALI broad framework of ASALI livelihood improvement. Further, guided by the activity lead as the SEKU media communication expert, the team of journalists will interview the various beneficiaries of the each activity with a view to getting their perspectives on the projects, with specific focus on how the Project has changed their livelihoods.The team will also use existing shots of the various projects of SEKU-ASALI and compile a compressive documentary. The end product of this activity will be distributed to stakeholders, including project beneficiaries, donors, implementers and the general public, in DVCs, and through social media platforms such as You Tube, Facebook, Whatsapp, etc.
The main objective of the SEKU-ASALI Documentary is to help profile the completed and ongoing SEKU-ASALI Project with a view to showcasing what the Project has so far accomplished.
The activity has three sub-objectives, namely to:
- draw the attention of all stakeholder including donors, beneficiaries and the general public to the SEKU-ASALI Project’s activities;
- create interest among potential beneficiaries and partners in the activities of the SEKU-ASALI Projects with a view to creating possibilities of engaging with the SEKU-ASALI Project in livelihood improving activities
- provide the donor group with a public account of the utilization of their funds and how the funds are making impact on the ground.
- create visibility for the SEKU-ASALI Project through branded items